Because at a small club, if you do something wrong or you don’t connect with the people, they can leave. After I while, I found out it was breakbeat – I loved it.ĭJ Times: Do you find that there is more pressure and stress while playing at a large festival? I remember the first time I heard music I did not recognize that was faster than hip-hop. So I started to book DJs who played techno-electro. Then, I started to organize my own events at nightclubs, where they also played techno. I would be an announcer at the breakdance battles. It wasn’t about DJing at first – I was talking more and telling stories. Seregina: My radio show was, at first, based on hip-hop. I was a B-girl at a young age and was all about hip-hop culture, including the scratching, and I think that’s how I got into graphic design.ĭJ Times: And your evolution into breakbeat DJing? I was dancing with them on the street to make money. I was also into breakdancing and belonged to a group that won top awards. I am really busy, but I feel like I could do each thing better.ĭJ Times: With your music, what kind did you play in the beginning? If I could just focus on my clothing brand, I would take it to the next level.
If I didn’t have to do marketing, for example, I would release so much more music. It looks from the outside like everything is complete. I wish I were able to focus on one task and do the best at it. Seregina: In our digital age, you need to be a social-media expert or have someone do that for you. We recently caught up with Lady Waks to discuss her unending array of activities.ĭJ Times: You do your own artwork, marketing, record label, production, etc. Seregina also created In Beat We Trust LTD, which umbrellas a record label (In Beat We Trust Music), an artist-booking agency, a clothing company, and an event-promotion company. For the past 16 years, she has conducted Radio Club on Russia’s popular Radio Record station, which also streams online, playing a variety of music, including trance, breaks, drum-n-bass and more. Petersburg, where she still resides, Waks, 34, began as a breakdancer and announcer at hip-hop events before finding her groove in the breakbeat world. And she achieves all of this as a mother raising a six-year-old daughter.īorn Alexandra Seregina in St. She does a radio show, holds a degree in graphic design, breakdances, conducts her own marketing and runs a clothing company. Appreciated worldwide for her breakbeat sets, the Russian-born DJ/producer has won numerous Breakspoll Awards, but that’s not all. Introducing the impressive force known as Lady Waks. There is one woman on the scene who should make the average DJ feel, well… pretty average.
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